Lindsay Herbert
Global Head of Digital
Precedent
United Kingdom

Lindsay has been creating and overseeing digitally transformational programmes of work for large-scale international universities, businesses, charities and government organisations for over 10 years.

As the Global Head of Digital for Precedent, an award-winning international digital agency with +150 staff worldwide, she has lent a personal hand at radically innovating major clients across a wide range of sectors, from Cardiff University and the UK Intellectual Property Office to Monash University in Australia.

Passionate about new technology and innovation, Lindsay regularly runs tailored workshops and speaks at conferences, seminars and events worldwide. She has previously presented on the topic of Customer Experience, and has had a number of keynotes at various events, including The Joy of CX Conference, run by The Drum, the UK’s leading marketing and media website.

Previously Lindsay has been a judge at the DADI Awards, The Drum Magazine’s awards for digital innovation, and has spoken at large-scale conferences for marketing and communication professionals in the travel, charity, education and membership sectors. More recently Lindsay has spoken at the Digital Tourism Think Tank in Norway, CASE Europe, the Digital Marketing Show, and Charity Comms.

In addition to co-authoring many of Precedent’s reports on digital strategy and customer experience, Lindsay is also currently writing her first book. The book is about how to lead digital transformation and will be based on her own experiences, plus insights from a year’s worth of interviews with leaders of major innovation programmes in organisations around the world.

Originally hailing from Canada, Lindsay began her career as a professional journalist before transitioning to digital and embarking on a new path in web development, design and strategic consultancy.

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Keynote: ‘How to build a ‘digital culture’ inside higher education organisations’

Peer-to-peer: ‘Opportunities and challenges when working with digital communication’