Kirsti has a strong background in Finnish retail business as a marketing and communications director. She has worked in the executive group of exchange-listed companies, e.g. in the Academic Bookstore of Helsinki and in Seppälä clothing business. Her strengths lie in brand building and international marketing. She is a board member of the Finnish Kone Foundation’s Saari RES, which promotes Finnish academic research, arts and culture, and a member of the administrative board of Vanhan kirjallisuuden päivät, The Days of Vintage Literature.
Kirsti was educated in Helsinki, Finland at the Helsinki School of Economics and Business Administration and has participated in the executive education of Insead Fontainebleu, IEP 1999. For the past four years she has acted as the Director of Communications and Community Relations of the University of Helsinki. Her responsibilities include external and internal communication, marketing and digital communication, media relations, university magazines and community relations, comprising partnerships, political relations, alumni activity and fund raising. Her personal interests lie in contemporary literature.
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