Time: Monday 15th June, 10:45 – 12:45
Venue: Strix

Flemming Poulfelt, Vice Dean of Research Communication, Copenhagen Business School and Eva Malmström Jonsson, Deputy President of KTH Royal Institute of Technology, Stockholm, Sweden, will give a talk about university leaders expectations’ of communication.

  • What kind of expectations and desires do the executive management have for cooperation and contributions of communicators and communications departments?
  • How can communicators become the most valuable and strategic contributors?
  • How to use the communicators’ expertise and involve them – in which tasks?
  • What is the dream scenario from the executives’ point of view and what is the reality?
  • How to establish and maintain a good cooperation?
  • What is required of the executive management and what is required of communicators?
  • Are communication departments able to deliver what the leadership wants – are we strategic enough?

Speaker: Flemming PoulfeltFlemming Poulfelt Speaker: Eva Malmström JonssonEva Malmström Jonsson Photo: Jann Lipka