Time: Tuesday 16th June, 10:30 – 12:30
Venue: Wretlindsalen, Widerströmska huset

Expectations of universities to co-operate with external stakeholders are increasing. However, it is not always clear how to market and brand yourself in collaboration. Do you have a strategy for this or does it just happen?

This is a peer-to-peer session where you as a participant have the opportunity to discuss issues of identity, co-branding and brand strategy based on a few different perspectives:

  • How do you promote Science Centers in the Nordic countries and how important is the connection to the neighboring University?
  • How do you – from a brand perspective – handle the relationship between the University and student organizations?
  • How do you communicate the link between the University and any commercial entities that are associated with it?

Introduction Case: Maria Deckeman

Maria Deckeman is Brand Strategist at Karolinska Institutet. She will share some experiences on co-branding with other organizations and also show practical, less successful examples, when the communications office got involved too late in the process.

Introduction Case: Lars Uhlin

Lars Uhlin is Communications Strategist and Head of Branding Office at Lund University. Student life is a strong factor in building the Lund University brand, but at the same time they are independent organizations. Lars will give some examples on how Lund is trying to structure the branding with student organizations in a more clear and effective way.


Moderator: Monika Neukirchen
Speaker: Maria Deckeman
Speaker: Lars Uhlin
Lars Uhlin